henrywangpmm

4x Founding PMM | Ex-Google | Growth & GTM Leader

👋 Hey, I'm Henry!

I'm a product marketing leader with 10+ years of experience launching and growing B2B and B2C products. I’ve built product marketing from the ground up at high-growth startups—helping two reach profitability and one exit—and driven GTM success at Google with multiple global product launches.

Before diving into product marketing, I studied political science and almost pursued law school. Glad I took a different path!

If you're looking to discuss a project or an opportunity, you can reach me at huiwanghenry@gmail.com ✍️

I'm a product marketer who thinks big and gets things done.

What I bring to the table:

🌎 Launched 10+ global products at Google, driving adoption across millions of users.

🚀 Built the PMM function at 4 high-growth startups—2 reached profitability, 1 exited via acquisition.

👥 Managed and scaled teams of product marketers, content marketers, and designers.

💡 Created 30+ thought leadership pieces, generating 1M+ views.

How I approach marketing:

🏅 Lead by example – Set the strategy, but also do the work.

📌 Keep it simple – Make it easy for customers to understand and take action.

💸 Tie everything to revenue – Prioritize and measure work based on revenue impact.

📚 Always be learning – Learn something new about the industry or your customer every day.

I've worked at companies like:

Notable Achievements

1) Google – Driving Adoption & Revenue Growth 📈

Unifying Google’s Developer Messaging to Increase Cross-Sells

I led the rollout of Google’s Developer Narrative, a strategic messaging framework that streamlined communication across multiple developer-facing products.

This framework—"Develop, Grow, Earn"—clarified Google's value proposition, making it easier to cross-sell and drive adoption.

By revamping website content, creating a global sales deck, and training regional teams, I helped drive a 10% increase in cross-sell revenue from existing customers.

Global sales deck

Expanding Google AdMob’s Reach through a Global Student Challenge

To bring more developers into the AdMob ecosystem, I launched the AdMob Student App Challenge, a global competition encouraging students to build and monetize apps.

This initiative attracted 3,000+ team signups and generated $2M in new ad revenue, expanding AdMob’s footprint among the next generation of developers.

Launch blog post

2) Springboard – Differentiating in a Crowded Market 🎯

Positioning Springboard as the Leading Job-Guarantee Bootcamp

Springboard needed a stronger competitive edge in the online education space. By refining the company’s messaging to highlight its job guarantee, I helped reposition it as the clear choice for career switchers.

This messaging update resulted in a 2x increase in lead-to-enrollment conversion rates on our website.

Job guarantee page

Turning YouTube into a High-Performing Growth Channel

To drive top-of-funnel awareness, I developed and executed a video content strategy focused on career advice, industry insights, and expert-led discussions.

This effort grew Springboard’s YouTube channel from 3K to 50K subscribers, generating 5M+ views and 300+ monthly course applications, making it one of the company’s top acquisition channels.

Data science playlist

3) Liftoff – Strengthening Market Position & Thought Leadership 🚀

Repositioning Liftoff to Close More Deals

Facing stiff competition in mobile adtech, I led a repositioning effort that established Liftoff as the one-stop-shop for both user acquisition and re-engagement.

By highlighting our unbiased machine learning approach and creative A/B testing methodology, we simplified sales messaging and improved deal flow, resulting in a 25% increase in pitch-to-close conversion rates.

Marketing website

Guiding the Industry Through Apple's IDFA Changes

Apple’s iOS 14.5 update removed IDFA tracking, sending shockwaves through the mobile advertising industry. I helped launch the No IDFA? No Problem. campaign, a thought leadership initiative designed to help advertisers navigate the new privacy landscape.

Through blog content, webinars, and guides, I educated the market on SKAdNetwork, creative adaptation, and privacy-friendly measurement strategies, generating 1,000+ marketing-qualified leads and reinforcing Liftoff’s position as an industry leader.

Blog post

4) Moloco – Driving Adoption & Customer Engagement 🤝

Growing Revenue with Targeted Product Marketing Strategies

At Moloco, I led a team of four product marketers focused on refining messaging, enhancing sales enablement, and driving customer education.

These efforts contributed to a 1.4x increase in revenue for the company’s demand-side platform and retail media products.

Guest feature

Strengthening Customer Relationships Through Advisory Boards

To deepen engagement with our top gaming advertisers, I launched Moloco’s first global customer advisory board. This event provided a platform for product feedback, best practice sharing, and partnership-building.

As a result, advertiser trust and investment grew, leading to a 17% MoM increase in ad spend from participating customers.

Case studies

Connect with me 📩

I thrive on tackling complex go-to-market challenges, creating clear and compelling messaging, and driving business impact.

Whether it’s launching new products, refining positioning, or building high-performing teams, I bring a mix of strategy, execution, and creativity.

Let’s connect if you’re working on something exciting—or if you just want to swap thoughts on product marketing.

💼 Find me on LinkedIn.